The Ole Miss Alumni Association has developed THE REBEL WAY, a comprehensive Strategic Plan, to guide its efforts over the next three years. This plan focuses on three key pillars: Fostering Engagement, Building Community and Sustaining Growth, with the overarching goal of uniting the Ole Miss family and supporting the university’s long-term success.
Mission and Vision
The mission of the Alumni Association is to unite the Ole Miss Family through services and programs that strengthen the University of Mississippi and promote a sense of community. Our vision is to be a unifying force, creating a dynamic and inclusive network that supports the university’s growth and enriches the lives of our alumni and students.
Core Values
We are guided by four core values:
Service: Exceptional service and community involvement.
Leadership: Proactive and ethical leadership.
Inclusivity: Embracing diversity within our alumni community.
Integrity: Transparency, honesty and respect in all interactions.
Strategic Pillars
Fostering Engagement
• Enhance alumni engagement through innovative strategies and meaningful opportunities for connection.
• Strengthen in-state and out-of-state clubs, enhance communication channels, and expand on- and off-campus school-based and affinity-based programs.
• Leverage the new alumni center to foster stronger connections, making it a hub for alumni and student engagement activities.
• In addition to measuring engagement through a Net Promoter Score and regular surveys, develop an alumni engagement score to measure and improve affinity and support.
Building Community
• Increase active membership among alumni by 3% annually over three years by enhancing membership benefits, improving retention, and expanding student membership.
• Leverage the new alumni center to attract and retain members, offering exclusive access and events.
• Broaden benefits to include more professional and personal development opportunities.
Sustaining Growth
• Increase revenue by 3% annually over the next three years, focusing on fundraising for the new alumni center.
• Launch a capital campaign and host fundraising events to secure funding for the center.
• Diversify revenue streams by utilizing the alumni center as a revenue-generating asset and exploring new initiatives.
Conclusion
The Ole Miss Alumni Association’s strategic plan is a blueprint for driving growth, enhancing engagement, and fostering a vibrant community of alumni and supporters. By focusing on enriching membership experiences, sustaining revenue growth, and creating meaningful engagement opportunities, we are poised to strengthen our ties with the University of Mississippi and its extended family. The strategic initiatives outlined herein aim to leverage the new alumni center as a hub for connection and collaboration, support diverse affinity groups, and optimize our resources for maximum impact. Through innovation, dedication, and a commitment to our mission, we will build a resilient and dynamic Alumni Association that supports the university’s vision and elevates the alumni experience. Together, we will ensure that the Ole Miss Alumni Association remains a vital force in the life of the university and its alumni, today and for generations to come.