Director of Communication
TikTok
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Kellie Norton is a seasoned communications professional currently serving as Global Communications Director at TikTok in New York City. With over a decade of experience in strategic communications, Kellie has played pivotal roles in enhancing brand perception across various industries. Since joining TikTok in 2020, she has led innovative PR campaigns that have helped shape the TikTok for Business brand, ultimately leading to a major shift in how brands and marketers are redefining their advertising strategies.
Prior to TikTok, Kellie led PR for the Italian goods company, Moleskine, where she orchestrated successful PR campaigns that significantly boosted brand awareness and helped uplift the 30-year-old brand as an innovator in the digital space. Her early career included roles at 5W and Mission Media, where she honed her skills in campaign strategy and client relations for high- profile brands including Belvedere Vodka, J.Crew, JetSmarter, and the United Nations, among others.
A graduate of the University of Mississippi with a degree in Journalism and Public Relations, Kellie is dedicated to crafting compelling narratives that resonate with diverse audiences. With a passion for innovation and a keen understanding of market trends, she continues to drive impactful communications strategies that elevate brand stories globally.