President and CEO of Arriva, a Fail Family Company
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Experienced provider of rural telecommunications with a special interest in government relations and policy. Fourth generation in a family business dating back to 1923. Graduate of the University of Mississippi School of Law and a member of the Chancellor's Leadership Class of 2004. Rural advocate and beach goer.

You might say rural telecommunications is in Christa’s blood, as she is the oldest grandchild of Charles and Dorothea, and the fourth generation to carry on the legacy Arriva, a Fail Family Company. An attorney by education, Christa rejoined the family business in 2012 as In-House Counsel. Christa is passionate about sustaining the vitality of small-town America and is committed to strengthening rural communities by bringing the benefits robust broadband access can offer. Christa is active with many industry organizations and has served as past-President of both the Telecommunications Association of the Southeast (now BAAM: Broadband Association of Alabama and Mississippi) and Past-President of the Georgia Telephone and Broadband Association. She was awarded “Grassroots Advocate of the Year” in 2020 by NTCA- The Rural Broadband Association. She was appointed by Governor Tate Reeves to the Mississippi Department of Information Technology Board of Directors in 2021 and was named a top 10 finalist by the Mississippi Business Journal as a Top 50 Distinguished Business Women in 2023. Earlier this year, she joined the board of the Mississippi Enterprise for Technology.

Today, Christa is President and CEO of Arriva where she works alongside her sister, Ali. She remains a zealous advocate for the rural broadband industry at the national, regional, and state levels and enjoys being closely involved with shaping policy that promotes rural connectivity. Outside of the office she enjoys being involved with local animal rescue organizations and spending time with her dogs at the beach.