The University of Mississippi Alumni Association

Sizes and Dimensions (In Inches)
	Width		Depth
Full page (no bleed)	7	x	9 3/4
2/3 page, vertical	4 1/2	x	9 3/4
2/3 page, horizontal	7	x	6 7/16
1/2 page, horizontal	7	x	4 3/4
1/3 page, vertical	2 1/8	x	9 3/4
1/3 page, horizontal	7	x	3 1/4
1/6 page, vertical	2 1/8	x	4 3/4
Back Cover	7	x	7 1/4

Mechanical Specifications
	Width		Depth
Trim Size	8 1/8	x	10 7/8
Bleed Page Size	8 3/8	x	11 1/8

Issues and Closing Dates
Issue	Space Reservation Deadline	Materials Deadline
Fall	August 20	August 29
Winter	October 25	November 1
Spring	January 24	January 31
Summer	May 24	May 31

Special Positions All positions are run of the book, determined at publisher's option. Special orders guaranteed at 15% premium on non-cancelable order. Inserts Special Rates apply. Prices available on request. Frequency Discounts Frequency discounts are earned on the total number of insertions made within a period of one year (4 issues). If at the end of one year (4 issues), an advertiser failed to fulfill the contract, billing will be adjusted accordingly. Orders canceled before contract expiration are subject to short-rate billing. Billing and Payment Payment is Due within 30 days of receipt of invoice. Recognized agencies are entitled to the standard 15% commission. A service charge of 1 1/2% per month will be added to accounts 30 days delinquent. All advertisements are published for the benefit of the agency and advertiser, and each of them is jointly liable for all charges. Accounts not paid within 90 days will be turned over to an attorney for collection. Prepayment is required for all first-time advertisers. Electronic Files Accepted in Quark (versions 4.0 or higher), Illustrator, Freehand, and Photoshop formats. Include all printer/screen fonts, logos, and linked artwork. All artwork must be in CMYK mode and saved as TIF, EPS, or PDF. Images must be a minimum of 266 dpi (resolution) and actual size. Images should not be compressed. Electronic File Tips The dpi (resolution) of a file cannot be increased. Many digital cameras do not have sufficient pixel depth to provide images for publication. Corel Draw, Word, Word Perfect, or other text-based formats cannot be accepted as final digital artwork. PICT, JPEG, GIF, and WMF file formats are not supported. Use stylized fonts and do not apply style attributes to basic fonts, images/scans, logos/artwork. Do not nest EPS files in other EPS files. Shipping and mechanical failures could damage files. Never submit irreplaceable, original files. Cancellations Neither the advertiser nor its agent may cancel after the space reservations deadline. If materials are not received by deadline, the publisher may repeat the most recent advertisement or publish nothing, billing the space reserved. Advertising Restrictions All contents are subject to publisher's approval. The publisher reserves the right to reject or cancel any advertising at any time. No advertising of alcoholic beverages or tobacco is accepted.

Rates for All Issues (25,000 Circulation)
Black & White	1 Time	2 Times	3 Times	4 Times
Full Page	$1,260	$1,050	$965	$837
2/3	898	750	684	588
1/2	715	600	534	446
1/3	478	400	370	325
1/6	336	290	258	214

2 Color (Black Plus One Color)
Full Page	$1,470	$1,260	$1,175	$1,038
2/3	1,040	898	846	747
1/2	824	709	655	571
1/3	535	480	444	400
1/6	436	375	324	285

4 Color
Full Page	$1,890	$1,650	$1,490	$1,337
2/3	1,390	1,145	1,086	978
1/2	1,113	924	875	786
1/3	798	635	607	550
1/6	535	433	380	314

Covers (4 Color)
Cover 2	$2,310	$2,100	$1,923	$1,763
Cover 3	2,100	1,975	1,868	1,712
Cover 4	2,520	2,200	2,000	1,815

For advertising information or to mail advertising materials,
please contact:

Tom Speed
172 Triplett Alumni Center
P.O. Box 1848
University, MS 38677
Phone: 662.915.7375 x20
Fax: 662.915.7756
tom@olemiss.edu